One Brand, Every Touchpoint
Client / Project
Lifebreath | Zehnder Group NA
Year
2025
As an in-house designer for Lifebreath – Zehnder Group NA, I owned both visual and multimedia touchpoint of the brand across Canada; from technical documentation and sales enablement to spatial design, digital platforms and audiovisual production. Working at the intersection of engineering, marketing and field sales, my job was to turn a technically complex product into something clear, credible and compelling for distributors, installers and end customers alike.
Scope of Work
Trade Show Creative Direction.
Designed and standardised display systems and booth layouts for 6+ regional trade shows across Canada, leading creative direction from brief through on-site execution.
Showroom & Spatial Design.
End-to-end design of the new corporate showroom at Lifebreath's London, Ontario headquarters, from 3D concept renders to spatial layout, built as a premium space for client walkthroughs, distributor visits and internal training.
Sales Enablement & Digital Portal
Designed and deployed a custom Brand Portal and internal Sales Hub in SharePoint from the ground up, centralising marketing assets, technical documentation and brand guidelines for 10+ field representatives across Canada.
Note: Because of address migration, our Sharepoint portal is currently in maintenance and I can not show any UI design.
Technical Documentation
Design and production of the full technical documentation suite for 100+ products across several brands; installation manuals, spec sheets, labels and reference guides; developed with Engineering to guarantee technical accuracy without compromising brand consistency.
Training & Instructional Design
Visual training materials, presentations and 3D animations for the Lifebreath Academy, translating complex HVAC and ERV concepts into clear content for non-technical audiences and reducing reliance on in-person support.
Audiovisual Content Production
Direction and production of promotional video content shot on Canon R6, DJI RS4 gimbal and DJI Mini Pro 5 drone, used across the national distributor network, trade shows and the Lifebreath Academy.
