Designing Across Borders
Client / Project
Siber | Zehnder Group
Year
2024
At Siber – Zehnder Group, I worked on both visual content and design across Spain and Portugal; from campaign assets and trade show visuals to showroom design, sales presentations and the corporate website. Over 18 months, my work touched nearly every customer-facing surface of the brand, always balancing technical accuracy with a strong, consistent visual identity.
Scope of Work
Campaign & Brand Content
Produced the full range of campaign visual assets for print and digital; from advertising materials, technical documents, POS displays to branded merchandise; maintaining consistency across the entire product portfolio.
Trade Show & Event Visuals
Coordinating the visual identity for major industry events, including Rebuild Madrid, international exhibitions in Milan and the ONE product launch tour; large-format displays, roll-ups and experiential branding.
Website UI/UX
Collaborated with external agency ADN on the corporate website redesign, owning UI/UX in Figma and bridging design vision with technical implementation.
Showroom & Visual Design
Led the visual design for the HQ and the spatial design of two new corporate showrooms in Portugal, from concept sketches and 3D renders through to Bill of Materials and technical handover.
Presentation & Sales Content
Designed and standardised high-impact sales presentations and training materials used by 40+ Regional Sales Managers across Spain and Portugal.
Corporate Photography & Video
Primary photographer and videographer for internal corporate events and executive communications across Spain and Portugal.
